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Branded Content: The Death of Journalism or its Savior?

After The Atlantic magazine ran a paid-for online puff piece touting Scientology, alarm bells rang from media circles to late-night comedy shows. Is “sponsored news” just a fancy word for advertising or a great job opportunity crucial for the industry’s future? On Wednesday, Oct. 29, 2014, the Deadline Club’s line-up  of top experts will debate the shifting lines between the business and editorial sides of journalism, from the ethics of using your byline on paid copy to the ways marketing influences how and what we read.

Panelists include Elizabeth Spayd, editor in chief of the Columbia Journalism ReviewShane Snow, co-founder and chief creative officer of Contently.comAndrew Edgecliffe-Johnson, U.S. news editor of the Financial Times;  Lauren Drell, head brand content editor of Mashable.com; and Jeremy Caplan, Director of Education for CUNY’s Tow-Knight Center for Entrepreneurial Journalism. The moderator is Jessica Seigel, adjunct professor at the New York University journalism school and former Chicago Tribune national correspondent.

At a Glance  

What: Branded Content: The Death of Journalism or Savior?

When: Wednesday, Oct. 29, 2014. Reception at 6:30 p.m, panel begins at 7:00 p.m.

Where: The CUNY Graduate School of Journalism, 219 W. 40th Street in Times Square.

RSVP: Tickets are $10 for Deadline Club non-members; free for Deadline Club members and students (with valid student I.D.). To register, click HERE

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